Bit from http://www.hollywoodreporter.com/news/b ... dal-994675
By the time O’Reilly signed off on April 11 for a pre-planned two-week vacation, the advertiser exodus - including blue chip brands Mercedes-Benz, Allstate, BMW, Bayer and Lexus - had reached more than 50. Many buyers were re-allocating their ad dollars to other Fox News programs. There was also external pressure from advocacy and women’s groups including Color of Change and the National Organization for Women.
Fox News Picks Tucker Carlson for 8 p.m. Slot
But many media insiders predicted O’Reilly would survive because of his towering presence as the face of Fox News and also because the company recently renewed his deal – which was set to expire later this year – while it was aware that revelations of the payments were going to be disclosed by the New York Times.
“He’s too important to the bottom line,” said one rival TV news executives prior to today’s announcement. “In some ways he’s more important to them now than Ailes was.”